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Overview
The draw here is a fanning brush built to volumise, thicken and lengthen lashes for a fuller look, with a flake-free formula that aims to hold through the day. It has a 4.4 average from nearly 74,000 Amazon ratings, and that consistency carries over to LookFantastic, where it sits around 4.5 across 1,670 reviews. Mascara is a frequent rebuy since it dries out after a few months, so most people cycle through it regularly. Read recent reviews for shade and smudge notes. Check the current price on Amazon.
At a glance
Brand
Maybelline
Amazon rating
4.4 out of 5, from 74,093 ratings
Against the shelf
exactly the make-up median of 4.4
Our placing
18 of 47, weighted for how many people rated it
Where the price sits
Middle of a shelf running £1.24 to £28.95
How settled
Among the most-rated here, so the score is unlikely to shift
The typical make-up product on our shelf scores 4.4 out of 5, measured across 47 rated products. This one comes in at 4.4. That's mid-table. Star ratings won't separate this from its neighbours, so the decision comes down to pack size, price per unit and whether the specifics below suit you.
Behind that score sit 74,093 ratings, against a shelf median of 18,388. With that many opinions behind it the score won't move much, and it is difficult to manipulate. That is exactly why volume carries weight in our ranking.
The shelf runs from £1.24 to £28.95 and the midpoint is about £5.58. On price, this one is in the middle third. Which is where most sensible buys end up: not the cheapest on the shelf, and not the one you pay a name for.