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Top picks · Make-up

The Best Everyday Make-up, Ranked

Make-up basics live in your bag and get used most mornings, so a sponge that blends or a liner that behaves is worth more than any launch hype. The keepers wear well and don't smudge or cake; the rest gather dust. We've ranked these by tens of thousands of Amazon ratings and cross-checked Superdrug and LookFantastic scores, favouring the affordable staples people keep repurchasing.

Ranked by real ratings · updated 25 September 2026 · how we rank

Short answer

On the ratings data the strongest make-up we track is REAL TECHNIQUES Miracle Complexion Sponge for Liquid &, on 4.7 out of 5 from 61,770 ratings. If you want to spend less, Rimmel LONDON - Stay Matte Pressed Powder sits at the cheaper end and still rates at or above the middle of the shelf. Neither is a paid placement, and the full working is below.

How the make-up shelf is spread on rating and priceOf the 47 rated make-up products we track, 7 sit 4.6 and up, 34 sit 4.3 to 4.5, 4 sit 4.0 to 4.2, 2 sit below 4.0. Prices run from £1 to £24.61, with the midpoint around £5.93.What this shelf actually looks like (47 rated products)4.6 and up74.3 to 4.5344.0 to 4.24below 4.02Price range on this shelflow to high£1midpoint £5.93£24.61
Worked out from the 47 rated make-up products we track, not from brand claims. Price positions come from our last catalogue refresh (25 September 2026); the price shown on each product is fetched live.
#1
Real Techniques Miracle Complexion Sponge for Liquid & Cream Makeup, 3-Point Design for Seamless Application, Streak-Free Nat
Best blending sponge

REAL TECHNIQUES Miracle Complexion Sponge for Liquid & Cream Makeup, 3-Point

★4.7(61,770)

The best-selling sponge for a natural, dewy finish that bounces liquid and cream base into skin, and LookFantastic reviewers rate it 4.8.

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Beyond Amazon
  • Amazon4.7/561,770 ratings
  • Superdrug3.9/5167 reviews · source
  • LookFantastic4.8/5565 reviews · source
#2
NYX Professional Makeup Eye Liner, Epic Ink Liner, Waterproof Liquid Eyeliner Pen, 1 Stroke Intense Pigment, Flexible Brush f
Best liquid liner

NYX PROFESSIONAL MAKEUP Eye Liner, Epic Ink Liner, Waterproof Liquid Eyeliner Pen

★4.4(95,051)

A highly pigmented, waterproof liquid liner with a flexible brush tip that makes neat wings easy, and Amazon and Superdrug both land it at 4.4.

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Beyond Amazon
  • Amazon4.4/595,051 ratings
  • Superdrug4.4/51,617 reviews · source
#3
RIMMEL LONDON - Stay Matte Pressed Powder - Lightweight, Oil Absorbing, Smooth Non-Powdery Texture, Lasting Up To 5hrs - For
Best mattifying powder

Rimmel LONDON - Stay Matte Pressed Powder - Lightweight, Oil

★4.6(55,436)

A mattifying pressed powder that soaks up oil and holds shine at bay for up to six hours, keeping make-up looking fresh.

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Beyond Amazon
  • Amazon4.6/555,436 ratings
  • Superdrug4.4/5975 reviews · source
  • LookFantastic4.4/54,204 reviews · source
#4
Maybelline Mascara, Lash Sensational Volumizing & Thickening, Eyelash Lengthening, Flake Free Formula, Layer Reveal Brush, De
Best volumising mascara

Maybelline Mascara, Lash Sensational Volumizing & Thickening, Eyelash Lengthening, Flake

★4.4(74,093)

A well-known volumising and lengthening mascara that Amazon shoppers rate 4.4 and LookFantastic scores around 4.5, a dependable everyday lash pick.

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Beyond Amazon
  • Amazon4.4/574,093 ratings
  • LookFantastic4.491616766467065/51,670 reviews · source
#5
NYX Professional Makeup Brow Pencil, Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush,
Best brow pencil

NYX PROFESSIONAL MAKEUP Brow Pencil, Micro Brow Dual Ended Ultrafine Pencil Tip

★4.4(68,635)

A dual-ended micro pencil with an ultrafine tip and spoolie for natural, defined brows, rated 4.6 at both Superdrug and LookFantastic.

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Beyond Amazon
  • Amazon4.4/568,635 ratings
  • Superdrug4.6/51,995 reviews · source
  • LookFantastic4.6/53,569 reviews · source
#6
Maybelline Concealer Instant Anti Age Eraser Eye Concealer, Dark Circles and Blemish Concealer, Ultra Blendable Formula Derma
Best budget concealer

Maybelline Concealer Instant Anti Age Eraser Eye Concealer, Dark Circles

★4.4(30,406)

A popular anti-age eraser concealer for dark circles and blemishes, rated 4.4 on Amazon with a similar 4.5 over at LookFantastic.

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Beyond Amazon
  • Amazon4.4/530,406 ratings
  • Superdrug4.3/51,174 reviews · source
  • LookFantastic4.5/52,061 reviews · source
#7
Eylure DYBROW Eyebrow Dye Kit, Dark Brown
Best brow dye

Eylure DYBROW Eyebrow Dye Kit, Dark Brown

★4.4(57,476)

A home brow dye kit that lasts up to six weeks, takes under fifteen minutes and gives around twelve applications per pack.

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Beyond Amazon
  • Amazon4.4/557,476 ratings
  • LookFantastic4.6/5878 reviews · source

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