Fudge Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g

Overview

We keep Fudge Urban Matte Wax, Firm Hold All Day Styling on our hair care shelf alongside 49 others, and rank it on rating, review volume and live price rather than on the brand. The manufacturer puts it this way: Elevate your style game with Fudge Urban Matte Wax, your go-to for a bold, messed-up look with zero shine and maximum texture. Embrace the ultimate hold. This non-sticky wax grants you a powerful, invisible grip for your confident, standout style. That is the maker talking, not us, so read it as a claim rather than a finding. On Amazon it sits at 4.5 out of 5 across 1,821 ratings. How that compares with the rest of the shelf is below.

How it compares on the hair care shelf

We track 50 rated hair care products, and the middle of that pack scores 4.5 out of 5. This one is on 4.5. That sits mid-table. Ratings this close together don't decide anything on their own, so weigh pack size, price per unit and the specifics below instead.

1,821 people rated it, where the shelf median is 4,347. For this shelf that's thin. A handful of new reviews could shift it noticeably, so read the score as an early signal rather than a verdict.

The shelf runs from £1.98 to £56.00 and the midpoint is about £7.13. On price, this one is in the middle third. Which is where most sensible buys end up: not the cheapest on the shelf, and not the one you pay a name for.

Worked out from the 50 hair care products we track, not from the brand's own claims. How we rank →

Key features, as the manufacturer lists them

Taken from the product listing via Amazon's product API. These are the seller's claims, not our test results.

• Matte Look: Elevate your style game with Fudge Urban Matte Wax, your go-to for a bold, messed-up look with zero shine and maximum texture
• Invisible Firm Hold: Embrace the ultimate hold. This non-sticky wax grants you a powerful, invisible grip for your confident, standout style
• Effortless Statement: Achieve that bold, urban look that empowers you to craft a style that speaks volumes with minimal effort
• Directions: Rub through dry hair and style as desired
• Stand-Out Results: Achieve affordable, barber-inspired hair, Our Matte Up and Rough Up ranges make it easy to create your ideal look

Check price on Amazon →