Live Amazon price · product details checked 5 September 2026
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We keep Schwarzkopf Oleo Intense 4-86 Chocolate Brown Permanent Hair on our hair care shelf alongside 49 others, and rank it on rating, review volume and live price rather than on the brand. The manufacturer puts it this way: Lasting colour: Schwarzkopf's Permanent Oil Colouration hair colour kit with an ammonia-free formula is gentle on hair and provides 100 % grey coverage. The hair mask features the HaptIQ system which creates new micro-bonds within the hair and strengthens the hair for up to 90% less hair breakage. That is the maker talking, not us, so read it as a claim rather than a finding. Buyers have it at 4.5 out of 5 from 477 ratings. We work out below what that is worth against everything else on the shelf.
We track 50 rated hair care products, and the middle of that pack scores 4.5 out of 5. This one is on 4.5. Mid-table, in other words. The stars aren't going to pick a winner here, so it comes down to pack size, cost per unit and the details further down.
That score rests on 477 ratings. The median for this shelf is 4,347. That isn't much to go on by the standards of this shelf. Scores this lightly reviewed move easily, so take it as a first impression.
Price-wise it falls in the bottom third of a shelf that stretches £1.98 to £56.00, with £7.13 in the middle. Cheap with a middling rating is a fair trade if the specifics suit you, and it is the usual reason to pick something at this end of the shelf.
Worked out from the 50 hair care products we track, not from the brand's own claims. How we rank →
Taken from the product listing via Amazon's product API. These are the seller's claims, not our test results.
Short on time? Our best hair care shortlist narrows this shelf down to a handful.
