Live Amazon price · product details checked 5 September 2026
Check price on Amazon →As an Amazon Associate, we earn from qualifying purchases.
We keep Applied Nutrition Critical Whey Protein Powder - Chocolate Milkshake on our protein powder shelf alongside 44 others, and rank it on rating, review volume and live price rather than on the brand. The manufacturer puts it this way: Each shake delivers 24g of high-quality protein to support muscle growth and maintenance as part of a balanced diet and active lifestyle. A fast absorbing formula made with whey protein concentrate, isolate, and hydrolysed whey for both rapid and sustained release protein. That is the maker talking, not us, so read it as a claim rather than a finding. It holds 4.3 out of 5 on Amazon from 192 ratings. Where that leaves it next to the rest of the shelf is set out below.
Taken from the wording on the listing itself and the price we track, not from a brand claim about value. How we rank →
We track 45 rated protein powder products, and the middle of that pack scores 4.4 out of 5. This one is on 4.3. Bottom quarter of the shelf. Not a red flag by itself, but similar money buys a better-rated option here, so the case for this one has to come from somewhere else.
192 people rated it, where the shelf median is 474. For this shelf that's thin. A handful of new reviews could shift it noticeably, so read the score as an early signal rather than a verdict.
The shelf runs from £14.66 to £170 and the midpoint is about £40.00. On price, this one is in the top third. Paying above the middle of the shelf needs a reason the star rating does not supply, because on ratings alone the extra money is not buying an advantage here.
Worked out from the 45 protein powder products we track, not from the brand's own claims. How we rank →
Taken from the product listing via Amazon's product API. These are the seller's claims, not our test results.
