Overview
We keep Centrum Advance Multivitamin & Mineral Supplements, 24 Essential on our vitamins & supplements shelf alongside 49 others, and rank it on rating, review volume and live price rather than on the brand. The manufacturer puts it this way: Complete daily multivitamin and mineral for adults, delivering 23 carefully balanced nutrients - including all 13 essential vitamins (A, C, D, E. Centrum is the world's No.1 multivitamin brand.* *Based on worldwide value sales of the Centrum range. Backed by over 40 years of nutritional science. That is the maker talking, not us, so read it as a claim rather than a finding. On Amazon it sits at 4.7 out of 5 across 4,900 ratings. How that compares with the rest of the shelf is below.
At a glance - Brand
- Centrum
- Amazon rating
- 4.7 out of 5, from 4,900 ratings
- Against the shelf
- 0.2 above the vitamins & supplements median of 4.5
- Our placing
- 11 of 50, weighted for how many people rated it
- Where the price sits
- Dearer end of a shelf running £3.45 to £38.98
- How settled
- A middling number of ratings for this shelf
How it compares on the vitamins & supplements shelf
The typical vitamins & supplements product on our shelf scores 4.5 out of 5, measured across 50 rated products. This one comes in at 4.7. That puts it in the top quarter of the shelf. Most things here rate well, so what matters is the gap to the pack rather than the number on its own, and the gap is real.
That score rests on 4,900 ratings. The median for this shelf is 7,100. That's enough for the score to mean something without being the last word on it.
On money, this sits in the top third of a shelf running from £3.45 to £38.98, with the midpoint around £9.99. It costs more than most and is rated above most, so the premium at least tracks something buyers recognise.
Worked out from the 50 vitamins & supplements products we track, not from the brand's own claims.
How we rank →
Beyond AmazonActually rated higher elsewhere (5/5 average). A quietly strong pick.
- Amazon4.7/54,900 ratings
- Holland & Barrett5/5144 reviews · source
Ratings gathered from public product pages at UK retailers. We link to each source so you can check.
Key features, as the manufacturer lists them
Taken from the product listing via Amazon's product API. These are the seller's claims, not our test results.
- Complete daily multivitamin and mineral for adults, delivering 23 carefully balanced nutrients - including all 13 essential vitamins (A, C, D, E, K and the full B-complex) plus minerals such as Calcium, Magnesium and Iron - in one tablet a day, for broad everyday nutritional support from a single convenient dose. Vitamin A contributes to the maintenance of normal vision.
- Centrum is the world's No.1 multivitamin brand.* *Based on worldwide value sales of the Centrum range. Backed by over 40 years of nutritional science, Centrum is the most clinically studied multivitamin in the world.
- An everyday multivitamin for men and women alike, suitable for adults and children over 11 - just one tablet a day to help top up the vitamins and minerals a busy lifestyle can miss and support your everyday nutritional needs.
- Free from wheat, lactose, nuts and gluten, and suitable for vegetarians - clear dietary filters that make it easy for shoppers screening multivitamins on diet to choose Centrum Advance with confidence, in one tablet a day that fits any routine. Helps fill nutrient gaps on your GLP-1 journey. Contains Biotin to help metabolise macronutrients. A food supplement should not be used as a substitute for a varied diet and a healthy lifestyle.
- Energy release: Vitamins B2 and B6 contribute to normal energy-yielding metabolism, helping your body unlock energy from the food you eat - everyday support to help you keep pace with a busy day, as part of a varied diet.
- Immunity support: Vitamin C and Vitamin D contribute to the normal function of the immune system, taking Centrum tablets everyday can help give you everyday immune support all year round along with having a healthy lifestyle and varied diet.
Check price on Amazon →
