As an Amazon Associate, we earn from qualifying purchases.
Ranked from real customer ratings, not sponsored placement. How we rank →
Overview
We keep Rimmel Soft Kohl Kajal Professional Eyeliner Pencil, Intense on our make-up shelf alongside 46 others, and rank it on rating, review volume and live price rather than on the brand. The manufacturer puts it this way: Soft and blendable formula for an easy Smokey look. Proof long wear formula up to 12 hours wear. That is the maker talking, not us, so read it as a claim rather than a finding. Buyers have it at 4.4 out of 5 from 40,976 ratings. We work out below what that is worth against everything else on the shelf.
We track 47 rated make-up products, and the middle of that pack scores 4.4 out of 5. This one is on 4.4. That sits mid-table. Ratings this close together don't decide anything on their own, so weigh pack size, price per unit and the specifics below instead.
40,976 people rated it, where the shelf median is 18,388. Enough reviews to trust the direction, not enough to close the question.
The shelf runs from £1.24 to £28.95 and the midpoint is about £5.58. On price, this one is in the bottom third. Cheap with a middling rating is a fair trade if the specifics suit you, and it is the usual reason to pick something at this end of the shelf.