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Rimmel Soft Kohl Kajal Professional Eyeliner Pencil, Intense Long-Lasting Colour, Up to 12 Hours Wear, Smudge Proof, 1.2 gram
Rimmel

Rimmel Soft Kohl Kajal Professional Eyeliner Pencil, Intense Long-Lasting Colour, Up to 12 Hours Wear, Smudge Proof, 1.2 gram

★4.4 / 5 ★★★★☆ on Amazon · 40,976 customer ratings · recorded 23 Jul 2026
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Live Amazon price · product details checked 5 September 2026

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Ranked from real customer ratings, not sponsored placement. How we rank →

Overview

We keep Rimmel Soft Kohl Kajal Professional Eyeliner Pencil, Intense on our make-up shelf alongside 46 others, and rank it on rating, review volume and live price rather than on the brand. The manufacturer puts it this way: Soft and blendable formula for an easy Smokey look. Proof long wear formula up to 12 hours wear. That is the maker talking, not us, so read it as a claim rather than a finding. Buyers have it at 4.4 out of 5 from 40,976 ratings. We work out below what that is worth against everything else on the shelf.

At a glance
Brand
Rimmel
Amazon rating
4.4 out of 5, from 40,976 ratings
Against the shelf
exactly the make-up median of 4.4
Our placing
23 of 47, weighted for how many people rated it
Where the price sits
Cheaper end of a shelf running £1.24 to £28.95
How settled
A solid base of ratings behind the score

Shelf price range checked · details

How it compares on the make-up shelf

We track 47 rated make-up products, and the middle of that pack scores 4.4 out of 5. This one is on 4.4. That sits mid-table. Ratings this close together don't decide anything on their own, so weigh pack size, price per unit and the specifics below instead.

40,976 people rated it, where the shelf median is 18,388. Enough reviews to trust the direction, not enough to close the question.

The shelf runs from £1.24 to £28.95 and the midpoint is about £5.58. On price, this one is in the bottom third. Cheap with a middling rating is a fair trade if the specifics suit you, and it is the usual reason to pick something at this end of the shelf.

Shelf prices checked · details

Worked out from the 47 make-up products we track, not from the brand's own claims. How we rank →

Beyond AmazonRated consistently well away from Amazon, too.
  • Amazon4.4/540,976 ratings
  • Superdrug4.4/5338 reviews · source
  • LookFantastic4.5/5454 reviews · source

Ratings gathered from public product pages at UK retailers. We link to each source so you can check.

Key features, as the manufacturer lists them

Taken from the product listing via Amazon's product API. These are the seller's claims, not our test results.

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