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Overview
We keep Listerine Advanced Defence Gum Treatment Mouthwash (500ml), Clinically on our dental care shelf alongside 49 others, and rank it on rating, review volume and live price rather than on the brand. The manufacturer puts it this way: Listerine is the #1 mouthwash brand in the UK*, Listerine Advanced Defence Gum Treatment Mouthwash is clinically proven to treat gum disease and prevent it from recurring. Bleeding gums can be a sign of gingivitis, an inflammation of the gums caused by plaque bacteria sticking to your gums. That is the maker talking, not us, so read it as a claim rather than a finding. Buyers have it at 4.6 out of 5 from 7,800 ratings. We work out below what that is worth against everything else on the shelf.
We track 50 rated dental care products, and the middle of that pack scores 4.6 out of 5. This one is on 4.6. That sits mid-table. Ratings this close together don't decide anything on their own, so weigh pack size, price per unit and the specifics below instead.
7,800 people rated it, where the shelf median is 5,287. Enough reviews to trust the direction, not enough to close the question.
The shelf runs from £1.18 to £56.00 and the midpoint is about £4.48. On price, this one is in the middle third. Which is where most sensible buys end up: not the cheapest on the shelf, and not the one you pay a name for.
Ratings gathered from public product pages at UK retailers. We link to each source so you can check.
Key features, as the manufacturer lists them
Taken from the product listing via Amazon's product API. These are the seller's claims, not our test results.
Listerine is the #1 mouthwash brand in the UK*, Listerine Advanced Defence Gum Treatment Mouthwash is clinically proven to treat gum disease and prevent it from recurring
To treat gingivitis: Bleeding gums can be a sign of gingivitis, an inflammation of the gums caused by plaque bacteria sticking to your gums
Invisible protective shield: The oral dental care rinse prevents plaque germs from attaching to the gums, allowing gums to repair and restore themselves to a natural healthier state
How to use: Use the Listerine mouthwash twice daily, morning and evening after brushing. Pour 20ml (4 x 5ml teaspoons) into a glass, rinse for 30 seconds, then spit out
Product details: Listerine Advanced Defence Gum Treatment Mouthwash (500ml), clinically proven to treat and prevent gum disease and gingivitis, caring mouthwash for defending gums