Live Amazon price · product details checked 5 September 2026
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We keep Oral-B Vitality Pro Electric Toothbrushes for Adults, for on our dental care shelf alongside 49 others, and rank it on rating, review volume and live price rather than on the brand. The manufacturer puts it this way: The essential toothbrush to achieve a better & gentler clean. B's 2D cleaning technology: Oscillates and rotates for up to 100% more plaque removal vs a manual brush. That is the maker talking, not us, so read it as a claim rather than a finding. 24,706 ratings put it at 4.1 out of 5. The comparison with the rest of the shelf follows.
We track 50 rated dental care products, and the middle of that pack scores 4.6 out of 5. This one is on 4.1. Bottom quarter of the shelf. Not a red flag by itself, but similar money buys a better-rated option here, so the case for this one has to come from somewhere else.
24,706 people rated it, where the shelf median is 5,287. With that many opinions behind it the score won't move much, and it is difficult to manipulate. That is exactly why volume carries weight in our ranking.
The shelf runs from £1.18 to £45.00 and the midpoint is about £4.20. On price, this one is in the top third. Paying above the middle of the shelf needs a reason the star rating does not supply, because on ratings alone the extra money is not buying an advantage here.
Worked out from the 50 dental care products we track, not from the brand's own claims. How we rank →
Ratings gathered from public product pages at UK retailers. We link to each source so you can check.
Taken from the product listing via Amazon's product API. These are the seller's claims, not our test results.
Short on time? Our best dental care shortlist narrows this shelf down to a handful.
