Overview
VitaBright High Strength A-Z Multivitamin & Mineral Tablets sits on our multivitamins shelf, where the ranking comes from what buyers actually said rather than from what the box says. From the seller's own listing: This 1-a-day multivitamin contains 100% of your recommended daily intake of every vitamin and 100% of many minerals. If you think men and women need different nutrients, think again! Our nutritionist-formulated A-Z multivitamins and minerals formula contains all 27 recognised vitamins. That is the maker talking, not us, so read it as a claim rather than a finding. Buyers have it at 4.7 out of 5 from 7,300 ratings. We work out below what that is worth against everything else on the shelf.
At a glance - Brand
- VitaBright
- Amazon rating
- 4.7 out of 5, from 7,300 ratings
- Against the shelf
- 0.1 above the multivitamins median of 4.6
- Our placing
- 2 of 47, weighted for how many people rated it
- Where the price sits
- Dearer end of a shelf running £2.99 to £29.99
- How settled
- A solid base of ratings behind the score
- In the pack
- 400 tablets, so the per-unit cost is shown with the price
How it compares on the multivitamins shelf
We track 47 rated multivitamins products, and the middle of that pack scores 4.6 out of 5. This one is on 4.7. Top quarter of the shelf. In an aisle where nearly everything rates well, the distance above the middle is the part worth reading, and this one has it. Weighted for review volume, we place it second on this shelf.
7,300 people rated it, where the shelf median is 1,500. With that many opinions behind it the score won't move much, and it is difficult to manipulate. That is exactly why volume carries weight in our ranking.
The shelf runs from £2.99 to £29.99 and the midpoint is about £9.97. On price, this one is in the top third. It costs more than most and is rated above most, so the premium at least tracks something buyers recognise.
Worked out from the 48 multivitamins products we track, not from the brand's own claims.
How we rank →
Key features, as the manufacturer lists them
Taken from the product listing via Amazon's product API. These are the seller's claims, not our test results.
- AMAZING VALUE 400 TABLETS, 13 MONTH SUPPLY - This 1-a-day multivitamin contains 100% of your recommended daily intake of every vitamin and 100% of many minerals.
- ONE A DAY MULTIVITAMINS FOR WOMEN & MEN - If you think men and women need different nutrients, think again! Our nutritionist-formulated A-Z multivitamins and minerals formula contains all 27 recognised vitamins, giving high-strength support as a men's multivitamin and women's multivitamin.
- MULTIVITAMIN TABLETS FOR WOMEN 50 PLUS - MULTIVITAMIN TABLETS FOR MEN 50 PLUS - With 100% of the recommended doses, it's a whole-family multivitamin for everyone, aged 12 right up to men and women over 50, and even as multi vitamins for over 60s and beyond.
- VEGAN & VEGETARIAN MULTIVITAMIN - This is a vegan multivitamin women and men love: the ingredients are 100% vegan vitamins, including our vitamin D. They're made without gluten, dairy, egg, soy or other common allergens. They contain no sugar.
- EASY TO SWALLOW TABLETS - VitaBright offers you top quality British vitamins without copying trends or gimmicks. We don’t make our multivitamin tablets for women chewable, we don’t make our multivitamin tablets for men gummies. Low-quality gimmick supplements have lots of sugar and flavourings, usually with low doses of vitamins and minerals.
- VITAMINS CONTRIBUTE TO THE REDUCTION OF TIREDNESS AND FATIGUE - Our formula contains the best vitamins that are proven to contribute to the reduction of tiredness and fatigue (Iron, Magnesium, Vitamins B2, B3, B5, B6, B12, Folate and Vitamin C*). It supports fitness training needs with nutrients to support normal muscle function (Magnesium and Vitamin D*). *According to EFSA authorised claims.
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