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Overview
We keep Wagg Active Goodness Complete Dry Adult Dog Food on our dog essentials shelf alongside 49 others, and rank it on rating, review volume and live price rather than on the brand. The manufacturer puts it this way: Contains everything your dog needs to keep them in tip top condition. Tasty meat ingredients come first, for healthy and naturally digestible proteins. That is the maker talking, not us, so read it as a claim rather than a finding. Buyers have it at 4.6 out of 5 from 2,764 ratings. We work out below what that is worth against everything else on the shelf.
At a glance
Brand
Wagg
Amazon rating
4.6 out of 5, from 2,764 ratings
Against the shelf
exactly the dog essentials median of 4.6
Our placing
32 of 50, weighted for how many people rated it
Where the price sits
Middle of a shelf running £1.69 to £38.00
How settled
Comparatively few ratings, so treat the score as provisional
The typical dog essentials product on our shelf scores 4.6 out of 5, measured across 50 rated products. This one comes in at 4.6. Mid-table, in other words. The stars aren't going to pick a winner here, so it comes down to pack size, cost per unit and the details further down.
That score rests on 2,764 ratings. The median for this shelf is 8,791. That's a thin base for this shelf. A score from a small number of buyers can move a long way on a handful of new reviews, so treat it as a first impression rather than a settled verdict.
On money, this sits in the middle third of a shelf running from £1.69 to £38.00, with the midpoint around £11.65. That's where most sensible buys land, neither the cheapest thing on the shelf nor the one you pay a name for.