Overview
We keep Vita Coco Original Coconut Water Multipack - 12x330 ml on our coffee, tea & drinks shelf alongside 49 others, and rank it on rating, review volume and live price rather than on the brand. The manufacturer puts it this way: Taste of the tropics, Not long ago you needed a ladder and a machete to get great-tasting coconut water. Now all you have to do is crack open a Vita Coco. Rich in vitamins, Refreshing and packed with nutrients, including more potassium than a banana (don’t tell the monkeys!) — our coconut water is rich in Vitamin C. That is the maker talking, not us, so read it as a claim rather than a finding. It holds 4.5 out of 5 on Amazon from 8,288 ratings. Where that leaves it next to the rest of the shelf is set out below.
At a glance - Brand
- Vita Coco
- Amazon rating
- 4.5 out of 5, from 8,288 ratings
- Against the shelf
- 0.2 below the coffee, tea & drinks median of 4.7
- Our placing
- 46 of 50, weighted for how many people rated it
- Where the price sits
- Dearer end of a shelf running £1.84 to £28.00
- How settled
- A solid base of ratings behind the score
How it compares on the coffee, tea & drinks shelf
We track 50 rated coffee, tea & drinks products, and the middle of that pack scores 4.7 out of 5. This one is on 4.5. Bottom quarter of the shelf. Not a red flag by itself, but similar money buys a better-rated option here, so the case for this one has to come from somewhere else.
8,288 people rated it, where the shelf median is 3,398. With that many opinions behind it the score won't move much, and it is difficult to manipulate. That is exactly why volume carries weight in our ranking.
The shelf runs from £1.84 to £28.00 and the midpoint is about £8.00. On price, this one is in the top third. Paying above the middle of the shelf needs a reason the star rating does not supply, because on ratings alone the extra money is not buying an advantage here.
Worked out from the 50 coffee, tea & drinks products we track, not from the brand's own claims.
How we rank →
Key features, as the manufacturer lists them
Taken from the product listing via Amazon's product API. These are the seller's claims, not our test results.
- TASTE OF THE TROPICS | Not long ago you needed a ladder and a machete to get great-tasting coconut water. Now all you have to do is crack open a Vita Coco.
- RICH IN VITAMINS | Refreshing and packed with nutrients, including more potassium than a banana (don’t tell the monkeys!) — our coconut water is rich in Vitamin C, naturally rich in potassium, a great source of coconuts to help rejuvenate your body with naturally occurring nutrients.
- FAT-FREE, GLUTEN-FREE — Vita Coco is the smart, LOWER CALORIE and LOWER SUGAR alternative to most sodas, sports drinks, and fruit juice.
- REFRESH YOURSELF | Coconut water is the natural choice for everyday, on-the-go refreshment - DRINK VITA COCO pre or post workout for recovery with protein powders, to boost smoothies, with a meal, as an afternoon pick me up, or after a night out.
Check price on Amazon →