Overview
We keep Sure Women Maximum Protection Clean Scent Antiperspirant Deodorant on our bath & body shelf alongside 49 others, and rank it on rating, review volume and live price rather than on the brand. The manufacturer puts it this way: Perspirant Cream Stick Deodorant provides odour control and 3x stronger sweat protection. Sure’s Advanced Active antiperspirant technology creates a microbarrier that controls and neutralises body odour and sweat, keeping you fresh and dry for 96 hours. That is the maker talking, not us, so read it as a claim rather than a finding. On Amazon it sits at 4.7 out of 5 across 2,555 ratings. How that compares with the rest of the shelf is below.
At a glance - Brand
- Sure
- Amazon rating
- 4.7 out of 5, from 2,555 ratings
- Against the shelf
- 0.1 above the bath & body median of 4.6
- Our placing
- 20 of 50, weighted for how many people rated it
- Where the price sits
- Middle of a shelf running £1.20 to £16.91
- How settled
- Comparatively few ratings, so treat the score as provisional
How it compares on the bath & body shelf
The typical bath & body product on our shelf scores 4.6 out of 5, measured across 50 rated products. This one comes in at 4.7. Mid-table, in other words. The stars aren't going to pick a winner here, so it comes down to pack size, cost per unit and the details further down.
That score rests on 2,555 ratings. The median for this shelf is 5,923. That's a thin base for this shelf. A score from a small number of buyers can move a long way on a handful of new reviews, so treat it as a first impression rather than a settled verdict.
On money, this sits in the middle third of a shelf running from £1.20 to £16.91, with the midpoint around £4.22. That's where most sensible buys land, neither the cheapest thing on the shelf nor the one you pay a name for.
Worked out from the 50 bath & body products we track, not from the brand's own claims.
How we rank →
Beyond AmazonRated consistently well away from Amazon, too.
- Amazon4.7/52,555 ratings
- Superdrug4.6/567 reviews · source
Ratings gathered from public product pages at UK retailers. We link to each source so you can check.
Key features, as the manufacturer lists them
Taken from the product listing via Amazon's product API. These are the seller's claims, not our test results.
- Sure Women Maximum Protection Clean Scent Anti-Perspirant Cream Stick Deodorant provides odour control and 3x stronger sweat protection*
- Sure’s Advanced Active antiperspirant technology creates a microbarrier that controls and neutralises body odour and sweat, keeping you fresh and dry for 96 hours
- Our women's deodorant stick tackles odour at its source, leaving a long-lasting scent of fresh apple, soothing jasmine and a hint of rose
- Featuring a unique blend of skin-moisturising ingredients, our dermatologically tested antiperspirant cream is gentle enough for everyday use
- As part of our commitment to creating the most sustainable deodorants possible, we are increasing our use of reusable materials
- The UK’s No.1 antiperspirant brand – Sure, it won’t let you down
Check price on Amazon →