Overview
Salt Of the Earth Natural Deodorant Roll On - Lavender & sits on our bath & body shelf, where the ranking comes from what buyers actually said rather than from what the box says. From the seller's own listing: Led Odour Control. Triethyl Citrate and Xylityl Sesquicaprylate help neutralise sweat components that cause body odour. 100% Natural Origin & COSMOS Approved. Certified COSMOS Natural by the Soil Association. Made with natural mineral salts, aloe vera and magnesium oil. That is the maker talking, not us, so read it as a claim rather than a finding. On Amazon it sits at 4.3 out of 5 across 13,086 ratings. How that compares with the rest of the shelf is below.
At a glance - Brand
- Salt Of the Earth
- Amazon rating
- 4.3 out of 5, from 13,086 ratings
- Against the shelf
- 0.3 below the bath & body median of 4.6
- Our placing
- 50 of 50, weighted for how many people rated it
- Where the price sits
- Middle of a shelf running £1.20 to £16.91
- How settled
- A solid base of ratings behind the score
How it compares on the bath & body shelf
We track 50 rated bath & body products, and the middle of that pack scores 4.6 out of 5. This one is on 4.3. Bottom quarter of the shelf. Not a red flag by itself, but similar money buys a better-rated option here, so the case for this one has to come from somewhere else.
13,086 people rated it, where the shelf median is 5,923. With that many opinions behind it the score won't move much, and it is difficult to manipulate. That is exactly why volume carries weight in our ranking.
The shelf runs from £1.20 to £16.91 and the midpoint is about £4.22. On price, this one is in the middle third. Which is where most sensible buys end up: not the cheapest on the shelf, and not the one you pay a name for.
Worked out from the 50 bath & body products we track, not from the brand's own claims.
How we rank →
Key features, as the manufacturer lists them
Taken from the product listing via Amazon's product API. These are the seller's claims, not our test results.
- Ingredient-Led Odour Control. Triethyl Citrate and Xylityl Sesquicaprylate help neutralise sweat components that cause body odour. A microbiome-friendly low pH and natural mineral salt (Potassium Alum) help inhibit the growth of odour-causing bacteria.
- 100% Natural Origin & COSMOS Approved. Certified COSMOS Natural by the Soil Association. Made with natural mineral salts, aloe vera and magnesium oil. Formulated with 100% naturally-derived ingredients for everyday odour protection.
- Comfortably Dry. Naturally Fresh - Potassium Alum offers a mild astringent feel for drier underarms, while Sodium Lactate helps absorb moisture. A soft parfum harmonises with your natural scent for a fresher aroma.
- Elegant & Comforting Aroma - Experience a refined scent journey with vibrant top notes of cardamom and lemon, balanced by a warm base of vanilla and cedarwood. This deodorant stick has a beautifully layered blend that offers a soft, floral touch, ideal for daily use.
- Our Commitment - We're a family-run UK brand, creating natural origin deodorants. From a home kitchen to a specialist factory in Hampshire, where 85% of our products are manufactured using renewable electricity. Recognised for excellence, our vegan-friendly brand has collectively won over 73 awards, including the 'N&O Innovation Awards 2023 & 2024 – Best New Vegan Beauty Product' and 'Marie Claire – Best Deodorant'.
Check price on Amazon →