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Overview
Pura Eco Friendly Baby Wipes, 99% Water, 100% is one of 50 nappies & changing products on our shelf, compared on what buyers rated it, how many of them there were, and what it costs today. Here is how the maker describes it: Awesome wipes but with new, superior pack opening designed to ensure your wipes come out one at a time and stay fresher for longer. Soft, gentle and free of chemicals, alcohol or chlorine, our moist wipes contain 99% pure water and natural, organic aloe vera. Midwife and paediatrician approved. That is the maker talking, not us, so read it as a claim rather than a finding. On Amazon it sits at 4.5 out of 5 across 327 ratings. How that compares with the rest of the shelf is below.
At a glance
Brand
Pura
Amazon rating
4.5 out of 5, from 327 ratings
Against the shelf
0.1 below the nappies & changing median of 4.6
Our placing
32 of 50, weighted for how many people rated it
Where the price sits
Cheaper end of a shelf running £0.90 to £38.50
How settled
Comparatively few ratings, so treat the score as provisional
Across the 50 rated nappies & changing products we track, the middle of the pack sits at 4.6 out of 5. This one scores 4.5. That's mid-table. Star ratings won't separate this from its neighbours, so the decision comes down to pack size, price per unit and whether the specifics below suit you.
Behind that score sit 327 ratings, against a shelf median of 1,958. That isn't much to go on by the standards of this shelf. Scores this lightly reviewed move easily, so take it as a first impression.
Price-wise it falls in the bottom third of a shelf that stretches £0.90 to £38.50, with £9.00 in the middle. Cheap with a middling rating is a fair trade if the specifics suit you, and it is the usual reason to pick something at this end of the shelf.
Worked out from the 50 nappies & changing products we track, not from the brand's own claims.
How we rank →
Key features, as the manufacturer lists them
Taken from the product listing via Amazon's product API. These are the seller's claims, not our test results.
NEW AND IMPROVED! Same eco-awesome wipes but with new, superior pack opening designed to ensure your wipes come out one at a time and stay fresher for longer.
KIND ON BABIES’ SKIN: Soft, gentle and free of chemicals, alcohol or chlorine, our moist wipes contain 99% pure water and natural, organic aloe vera. Midwife and paediatrician approved, they’re perfect on hands, faces and bottoms and clinically proven to be suitable for newborn, toddler, sensitive and eczema-prone skin
PLASTIC-FREE: Pura’s environmentally-friendly wipes are made from plant fibres so they’re 100% plastic-free, 100% biodegradable and 100% compostable. Even the packaging is recyclable. 90% of UK baby wipes contain plastic. Not ours.
BIGGER BABY WIPES: Our single packs contain 60 wipes per packet. They are also the largest-sized on the market meaning packs last longer and they can tackle bigger messes.
SAFE AND ACCREDITED: The most accredited organic wipes on the market Pura's Mumsnet-rated wipes are certified Vegan and multi-accredited by the British Skin Foundation, Allergy UK and the Soil Association