Overview
We keep Nutella Hazelnut Chocolate Spread, 1kg | for Breakfast on our food cupboard shelf alongside 46 others, and rank it on rating, review volume and live price rather than on the brand. The manufacturer puts it this way: Unique taste and a pleasurable experience. That is the maker talking, not us, so read it as a claim rather than a finding. Buyers have it at 4.8 out of 5 from 6,776 ratings. We work out below what that is worth against everything else on the shelf.
At a glance - Brand
- Nutella
- Amazon rating
- 4.8 out of 5, from 6,776 ratings
- Against the shelf
- 0.1 above the food cupboard median of 4.7
- Our placing
- 1 of 47, weighted for how many people rated it
- Where the price sits
- Middle of a shelf running £1.00 to £29.69
- How settled
- A solid base of ratings behind the score
How it compares on the food cupboard shelf
The typical food cupboard product on our shelf scores 4.7 out of 5, measured across 47 rated products. This one comes in at 4.8. That puts it in the top quarter of the shelf. Most things here rate well, so what matters is the gap to the pack rather than the number on its own, and the gap is real. Weighted for review volume, we place it first on this shelf.
That score rests on 6,776 ratings. The median for this shelf is 2,954. A score built on that many opinions is hard to shift and hard to game, which is why we weight review volume rather than ranking on stars alone.
On money, this sits in the middle third of a shelf running from £1.00 to £29.69, with the midpoint around £3.25. That's where most sensible buys land, neither the cheapest thing on the shelf nor the one you pay a name for.
Worked out from the 47 food cupboard products we track, not from the brand's own claims.
How we rank →
Key features, as the manufacturer lists them
Taken from the product listing via Amazon's product API. These are the seller's claims, not our test results.
- Hazelnut Spread with Cocoa
- Unique taste and a pleasurable experience
- Made with 7 quality ingredients
- Gluten free
- No Artificial colours or flavourings
Check price on Amazon →