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Overview
L'Oreal Paris L'Oréal Paris Dark Brown Magic Retouch Hair is one of 50 hair care products on our shelf, compared on what buyers rated it, how many of them there were, and what it costs today. Here is how the maker describes it: Up spray for dyed hair, Temporary colour until shampooed out, Ideal for in-between salon visits or home colouration. Natural looking coverage at the roots, conceals root regrowth, turns grey roots back to your desired colour, available in 7 shades ranging from blonde to black. That is the maker talking, not us, so read it as a claim rather than a finding. On Amazon it sits at 4.5 out of 5 across 19,653 ratings. How that compares with the rest of the shelf is below.
The typical hair care product on our shelf scores 4.5 out of 5, measured across 50 rated products. This one comes in at 4.5. Mid-table, in other words. The stars aren't going to pick a winner here, so it comes down to pack size, cost per unit and the details further down.
That score rests on 19,653 ratings. The median for this shelf is 4,347. A score built on that many opinions is hard to shift and hard to game, which is why we weight review volume rather than ranking on stars alone.
On money, this sits in the middle third of a shelf running from £1.98 to £56.00, with the midpoint around £6.67. That's where most sensible buys land, neither the cheapest thing on the shelf nor the one you pay a name for.
Ratings gathered from public product pages at UK retailers. We link to each source so you can check.
Key features, as the manufacturer lists them
Taken from the product listing via Amazon's product API. These are the seller's claims, not our test results.
Grey root touch-up spray for dyed hair, Temporary colour until shampooed out, Ideal for in-between salon visits or home colouration
Natural looking coverage at the roots, conceals root regrowth, turns grey roots back to your desired colour, available in 7 shades ranging from blonde to black
Easy application: shake well before use, hold can approx. 13 cm from hair and lightly spray, avoid overspraying, keep product upright and apply to dry and clean hair
Colour stays in place through brushing and combing, easily washed out with normal shampoo, up to 25 applications in each bottle
Contents: 1x L'Oréal Paris Magic Retouch Root Spray in Dark Brown, 75ml