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Ranked from real customer ratings, not sponsored placement. How we rank →
Overview
We keep INNOPURE Zinc Picolinate Capsules, 25mg Elemental Zinc Supplement on our zinc shelf alongside 52 others, and rank it on rating, review volume and live price rather than on the brand. The manufacturer puts it this way: Clean label formulation with no unnecessary fillers or binders. Formulated with purpose. Each capsule contains 25mg of elemental Zinc Picolinate, one of the most bioavailable forms of zinc supplements, ensuring superior absorption and effective support for immune function. That is the maker talking, not us, so read it as a claim rather than a finding. On Amazon it sits at 4.5 out of 5 across 479 ratings. How that compares with the rest of the shelf is below.
At a glance
Brand
INNOPURE
Amazon rating
4.5 out of 5, from 479 ratings
Against the shelf
0.1 below the zinc median of 4.6
Our placing
35 of 53, weighted for how many people rated it
Where the price sits
Dearer end of a shelf running £3.64 to £81.00
How settled
A middling number of ratings for this shelf
In the pack
120 capsules, so the per-unit cost is shown with the price
The typical zinc product on our shelf scores 4.6 out of 5, measured across 53 rated products. This one comes in at 4.5. That's inside the bottom quarter of the shelf. It isn't a warning, but better-rated options do sit alongside it at similar money, so you would want a specific reason to pick this one.
Behind that score sit 479 ratings, against a shelf median of 597. Enough reviews to trust the direction, not enough to close the question.
The shelf runs from £3.64 to £81.00 and the midpoint is about £12.99. On price, this one is in the top third. Paying above the middle of the shelf needs a reason the star rating does not supply, because on ratings alone the extra money is not buying an advantage here.
Worked out from the 53 zinc products we track, not from the brand's own claims.
How we rank →
Key features, as the manufacturer lists them
Taken from the product listing via Amazon's product API. These are the seller's claims, not our test results.
✔ PURE-FILL PHILOSOPHY: Clean label formulation with no unnecessary fillers or binders. Formulated with purpose.
✔ HIGH-ABSORPTION ZINC PICOLINATE: Each capsule contains 25mg of elemental Zinc Picolinate, one of the most bioavailable forms of zinc supplements, ensuring superior absorption and effective support for immune function, skin health, and overall well-being
✔ KEY MINERAL FOR DAILY WELLNESS: Zinc is essential for a variety of key processes, including immune support, maintaining healthy skin, promoting cognitive performance, and aiding in cell division.
✔ QUALITY YOU CAN TRUST: Manufactured in the UK in carefully controlled small batches, ensuring freshness, consistency and exceptional quality.
✔ ESTABLISHED SINCE 2008: Creating high-quality supplements for over 15 years, with a focus on carefully considered ingredients and purposeful formulations you can trust.
✔ MAKING A POSITIVE IMPACT: As a Certified B Corporation, we're committed to creating a positive impact through charitable and environmental initiatives.