Live Amazon price · product details checked 5 September 2026
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We keep Elastoplast Wound Healing Ointment (20g), Skin-Friendly Wound Cream on our wellness shelf alongside 48 others, and rank it on rating, review volume and live price rather than on the brand. The manufacturer puts it this way: Experience up to 2x faster healing* of minor wounds like cuts, abrasions, and scratches, as well as burns with the Elastoplast Healing Ointment. The burn ointment creates a breathable film that protects wounds while preventing them from drying out to reduce the risk of scarring. That is the maker talking, not us, so read it as a claim rather than a finding. Buyers have it at 4.6 out of 5 from 404 ratings. We work out below what that is worth against everything else on the shelf.
We track 49 rated wellness products, and the middle of that pack scores 4.5 out of 5. This one is on 4.6. That sits mid-table. Ratings this close together don't decide anything on their own, so weigh pack size, price per unit and the specifics below instead.
404 people rated it, where the shelf median is 5,713. For this shelf that's thin. A handful of new reviews could shift it noticeably, so read the score as an early signal rather than a verdict.
The shelf runs from £2.50 to £23.73 and the midpoint is about £7.64. On price, this one is in the bottom third. Cheap with a middling rating is a fair trade if the specifics suit you, and it is the usual reason to pick something at this end of the shelf.
Worked out from the 49 wellness products we track, not from the brand's own claims. How we rank →
Taken from the product listing via Amazon's product API. These are the seller's claims, not our test results.
Short on time? Our best wellness shortlist narrows this shelf down to a handful.
