Overview
E45 Moisturising Lotion 500 ml for Dry & sits on our cooking & dining shelf, where the ranking comes from what buyers actually said rather than from what the box says. From the seller's own listing: E45 Lotion is a light, unperfumed lotion that can be used all over the body, including the face, to provide long-lasting care for dry and sensitive skin. This lotion has been formulated by skin care experts at E45 and is perfume free and dermatologically tested and is a suitable moisturiser for even sensitive skin. That is the maker talking, not us, so read it as a claim rather than a finding. It holds 4.7 out of 5 on Amazon from 18,818 ratings. Where that leaves it next to the rest of the shelf is set out below.
At a glance - Brand
- E45
- Amazon rating
- 4.7 out of 5, from 18,818 ratings
- Against the shelf
- 0.2 above the cooking & dining median of 4.5
- Our placing
- 5 of 37, weighted for how many people rated it
- Where the price sits
- Middle of a shelf running £2.85 to £41.00
- How settled
- A solid base of ratings behind the score
How it compares on the cooking & dining shelf
The typical cooking & dining product on our shelf scores 4.5 out of 5, measured across 37 rated products. This one comes in at 4.7. That puts it in the top quarter of the shelf. Most things here rate well, so what matters is the gap to the pack rather than the number on its own, and the gap is real. Weighted for review volume, we place it fifth on this shelf.
That score rests on 18,818 ratings. The median for this shelf is 11,818. That's enough for the score to mean something without being the last word on it.
On money, this sits in the middle third of a shelf running from £2.85 to £41.00, with the midpoint around £7.99. That's where most sensible buys land, neither the cheapest thing on the shelf nor the one you pay a name for.
Worked out from the 37 cooking & dining products we track, not from the brand's own claims.
How we rank →
Key features, as the manufacturer lists them
Taken from the product listing via Amazon's product API. These are the seller's claims, not our test results.
- LONG-LASTING DRY SKIN CARE – E45 Lotion is a light, unperfumed lotion that can be used all over the body, including the face, to provide long-lasting care for dry and sensitive skin. It is a light daily moisturiser for dry skin that keeps your skin feeling soft and deeply hydrated. Our aqueous cream alternative also helps the skin to retain moisture and can sooth chilblains and frost bite. E45 lotion has been formulated to give deep moisturisation that lasts throughout the day.
- DERMATOLOGICALLY TESTED – This lotion has been formulated by skin care experts at E45 and is perfume free and dermatologically tested and is a suitable moisturiser for even sensitive skin. E45 Lotion is clinically proven to help protect the skin from dryness, soothe roughness, reduce redness, and reduce scaling and flaking. In just 2 weeks, the lotion can help to visibly reduce redness and improve the appearance of extremely dry and irritable skin when applied daily.
- MOISTURISING INGREDIENTS – E45 Lotion contains a purified, hypoallergenic form of lanolin with excellent moisturising properties. It soothes, protects, and cares for your skin. This light lotion is quickly and easily absorbed to keep your skin feeling soft, supple, and hydrated and the pump makes it easy to distribute. E45 Lotion's gentle formulation can be used daily on very dry and sensitive skin and is suitable for the whole family, including babies over 3 months.
- QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
- HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.
Check price on Amazon →
