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Top picks · Smartwatches & Fitness Trackers

The Best Smartwatches and Fitness Trackers

A deliberately wide spread, because £17 and £350 can both be the right answer here. We have flagged what you actually get at each rung so you aren't paying for training analytics you'll never open, or missing out because you assumed cheap meant useless.

Ranked by real ratings · updated 20 September 2026 · how we rank

Short answer

On the ratings data the strongest smartwatches & fitness trackers we track is XIAOMI Smart Band 10, Fitness Tracker for, on 4.4 out of 5 from 11,300 ratings. If you want to spend less, VKROBAG Smart Watch for Women Men Answer/Make sits at the cheaper end and still rates at or above the middle of the shelf. Neither is a paid placement, and the full working is below.

How the smartwatches & fitness trackers shelf is spread on rating and priceOf the 22 rated smartwatches & fitness trackers products we track, 2 sit 4.6 and up, 8 sit 4.3 to 4.5, 7 sit 4.0 to 4.2, 5 sit below 4.0. Prices run from £13.59 to £349, with the midpoint around £39.99.What this shelf actually looks like (22 rated products)4.6 and up24.3 to 4.584.0 to 4.27below 4.05Price range on this shelflow to high£13.59midpoint £39.99£349
Worked out from the 22 rated smartwatches & fitness trackers products we track, not from brand claims. Price positions come from our last catalogue refresh (20 September 2026); the price shown on each product is fetched live.
#1
XIAOMI Smart Band 10, Fitness Tracker for Men Women, 21-day battery,Black | Fast charging, Professional sleep tracking, 150+ sports modes, Health monitor, iOS & Android, 5ATM, multi-material frames
Best overall value

XIAOMI Smart Band 10, Fitness Tracker for Men Women, 21-day

★4.4(11,300)

The Xiaomi Smart Band 10 is the sensible default: a lovely AMOLED screen, light on the wrist, and all the step, sleep and heart-rate basics for £37.99. Hard to beat at the price.

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#2
Motast Smart Watch, Fitness Tracker 1.69'' HD for Men Women, Step Counter | Heart Rate & Sleep Monitor, IP68 Waterproof Activity Tracker, Sports Smartwatch for iOS Android, 24 Sports Modes
Best budget

Motast Smart Watch, Fitness Tracker 1.69'' HD for Men Women

★4.0(27,600)

Motast's watch does the core stuff for under £20, with a big rating base to match. A 4.0 average is honest rather than glowing, but for a first tracker it's a lot of function for the money.

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#3
Smart Watch for Women, Answer/Make Call, 1.32'' AMOLED Ultra-Clear Screen Fitness Trackers with Heart Rate/Sleep/SpO2 Monitor, Smartwatch for iPhone/Samsung/Android, 110+ Sport Modes, 3ATM Waterproof
Best for calls

aeac Smart Watch for Women, Answer/Make Call, 1.32'' AMOLED Ultra-Clear

★4.4(5,000)

The AEAC watch leans on clear Bluetooth calling and a bigger screen, aimed at people who want to leave the phone in a bag. Pricier at £54 but more of a proper smartwatch.

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#4
Smart Watch for Women Men Answer/Make Calls, 1.85" HD Fitness Watch with Step Counter/Heart Rate/Sleep Monitor, 115+ Sport Modes Smartwatch, IP68 Waterproof Activity Tracker for Android iOS
Best cheap all-rounder

VKROBAG Smart Watch for Women Men Answer/Make Calls, 1.85" HD

★4.4(4,300)

VKROBAG bundles calling and notifications into a £20 watch that keeps a solid rating. A good gift-price option that doesn't feel like a toy.

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#5
WHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life
Best for serious training

WHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health

★4.2(3,857)

WHOOP is the outlier: no screen, a subscription, and a focus on recovery and strain for people who train hard. Overkill for step counting, excellent for athletes who will use the data.

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#6
Samsung Galaxy Fit3, Smart Watch, Fitness Tracker, Health Monitoring, Black, 3 Year Extended Warranty (UK Version)
Best from a big name

Samsung Galaxy Fit3, Smart Watch, Fitness Tracker, Health Monitoring, Black

★4.3(2,900)

Samsung's Galaxy Fit3 brings a trusted badge, a large 1.6" screen and a clean app for around £43. Reassuring if you already live in the Samsung world.

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#7
Hwagol Smart Watch (Answer/Make Calls), 1.85" Fitness Tracker, Smartwatch Heart Rate/Sleep Monitor/Pedometer/Calories, 140+ Sports Modes, Waterproof Women's Men's Fitness Watch for Android iOS
Cheapest with calls

Hwagol Smart Watch (Answer/Make Calls), 1.85" Fitness Tracker, Smartwatch Heart

★4.1(2,900)

Hwagol's watch handles Bluetooth calls and notifications for £16.99, which is remarkable for the money. The rating is honest rather than glowing, but as a first watch it does plenty.

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