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Top picks · Make-up

The Best Everyday Make-up, Ranked

Make-up basics live in your bag and get used most mornings, so a sponge that blends or a liner that behaves is worth more than any launch hype. The keepers wear well and don't smudge or cake; the rest gather dust. We've ranked these by tens of thousands of Amazon ratings and cross-checked Superdrug and LookFantastic scores, favouring the affordable staples people keep repurchasing.

Ranked by real ratings · updated 24 July 2026 · how we rank

#1
Real Techniques Miracle Complexion Sponge for Liquid & Cream Makeup, 3-Point Design for Seamless Application, Streak-Free Nat
Best blending sponge

REAL TECHNIQUES Miracle Complexion Sponge for Liquid & Cream Makeup, 3-Point

★4.7(61,458)

The best-selling sponge for a natural, dewy finish that bounces liquid and cream base into skin, and LookFantastic reviewers rate it 4.8.

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Beyond Amazon
  • Amazon4.7/561,458 ratings
  • Superdrug3.9/5167 reviews · source
  • LookFantastic4.8/5565 reviews · source
#2
NYX Professional Makeup Eye Liner, Epic Ink Liner, Waterproof Liquid Eyeliner Pen, 1 Stroke Intense Pigment, Flexible Brush f
Best liquid liner

NYX PROFESSIONAL MAKEUP Eye Liner, Epic Ink Liner, Waterproof Liquid Eyeliner Pen

★4.4(94,095)

A highly pigmented, waterproof liquid liner with a flexible brush tip that makes neat wings easy, and Amazon and Superdrug both land it at 4.4.

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Beyond Amazon
  • Amazon4.4/594,095 ratings
  • Superdrug4.4/51,617 reviews · source
#3
RIMMEL LONDON - Stay Matte Pressed Powder - Lightweight, Oil Absorbing, Smooth Non-Powdery Texture, Lasting Up To 5hrs - For
Best mattifying powder

Rimmel LONDON - Stay Matte Pressed Powder - Lightweight, Oil

★4.6(55,143)

A mattifying pressed powder that soaks up oil and holds shine at bay for up to six hours, keeping make-up looking fresh.

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Beyond Amazon
  • Amazon4.6/555,143 ratings
  • Superdrug4.4/5975 reviews · source
  • LookFantastic4.4/54,204 reviews · source
#4
Maybelline Mascara, Lash Sensational Volumizing & Thickening, Eyelash Lengthening, Flake Free Formula, Layer Reveal Brush, De
Best volumising mascara

Maybelline Mascara, Lash Sensational Volumizing & Thickening, Eyelash Lengthening, Flake

★4.4(73,818)

A well-known volumising and lengthening mascara that Amazon shoppers rate 4.4 and LookFantastic scores around 4.5, a dependable everyday lash pick.

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Beyond Amazon
  • Amazon4.4/573,818 ratings
  • LookFantastic4.491616766467065/51,670 reviews · source
#5
NYX Professional Makeup Brow Pencil, Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush,
Best brow pencil

NYX PROFESSIONAL MAKEUP Brow Pencil, Micro Brow Dual Ended Ultrafine Pencil Tip

★4.4(68,372)

A dual-ended micro pencil with an ultrafine tip and spoolie for natural, defined brows, rated 4.6 at both Superdrug and LookFantastic.

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Beyond Amazon
  • Amazon4.4/568,372 ratings
  • Superdrug4.6/51,995 reviews · source
  • LookFantastic4.6/53,569 reviews · source
#6
Maybelline Concealer Instant Anti Age Eraser Eye Concealer, Dark Circles and Blemish Concealer, Ultra Blendable Formula Derma
Best budget concealer

Maybelline Concealer Instant Anti Age Eraser Eye Concealer, Dark Circles

★4.4(68,190)

A popular anti-age eraser concealer for dark circles and blemishes, rated 4.4 on Amazon with a similar 4.5 over at LookFantastic.

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Beyond Amazon
  • Amazon4.4/568,190 ratings
  • Superdrug4.3/51,174 reviews · source
  • LookFantastic4.5/52,061 reviews · source
#7
Eylure DYBROW Eyebrow Dye Kit, Dark Brown
Best brow dye

Eylure DYBROW Eyebrow Dye Kit, Dark Brown

★4.4(57,296)

A home brow dye kit that lasts up to six weeks, takes under fifteen minutes and gives around twelve applications per pack.

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Beyond Amazon
  • Amazon4.4/557,296 ratings
  • LookFantastic4.6/5878 reviews · source

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